Press Release: July 20, 2010

Family Health Network of Central New York selects Keegan Associates to develop educational communication tools.

Cortland, NY: Family Health Network of Central New York has selected Keegan Associates to develop education materials to enhance communication efforts with patients. Family Health Network of Central New York (FHN), established in 1972, is a not-for-profit, primary healthcare organization serving rural patients located in Health Professional Shortage Areas (HPSA’s). The organization currently operates five medical clinics in DeRuyter, Cincinnatus, Marathon, Moravia, and Cortland, one dental clinic in Cortland, and four school-based health centers. FHN provides primary care, mental health, diabetes programs and dental services to over 17,000 patients living in four counties.

Keegan Associates will be working with Family Health Network to expand and enhance education communication tools and efforts. The Agency will be upgrading FHN’s website, newsletter, services brochures, provider information and print ads, and will also help to promote the FHN’s newly constructed community facilities.

“This is an exciting time for our organization. It’s the first time we have gone outside to obtain professional support to improve our education and communications efforts. Our organization believes this is a necessary step that will help us become more effective in interacting with our patients while continuing to meet our organizational objectives and community expectations,” commented Walter Priest, CEO at Family Health Network.

Keegan Associates is a full service marketing and communications firm. The Agency has over 15 years of experience serving medical, healthcare, and human services organizations. Jennifer King MacKenzie, Executive VP at Keegan Associates, noted that; “Family Health Network provides a vital service to many individuals and families in our area that might otherwise not receive any healthcare. The Family Health Network’s needs match our capabilities perfectly, so we hope this will be a very beneficial and productive partnership. We are very happy to have the opportunity to work with them.”